TMA-REG 2026 ENTRIES 003 RESELLERS REFUSED MFA TRAFFIC REFUSED BLACK-BOX MODELS REFUSED WORKING MEDIA MAXIMUM DMEXCO 23–24.09 COLOGNE

Trusted Media AllianceREGISTRY · TMA-REG-2026

Book DMEXCO meeting

FILE TMA/2026/001 CONSOLIDATED

Three entries.
One record.

TRUSTX, madSense and Shigotech are now registered as a single operating alliance — premium supply, explainable AI and independent CTV under one standard of proof. Trust is the new performance.

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Consolidation notation

{
  TRUSTX,
  MADSENSE,
  SHIGOTECH
} → TRUSTED_MEDIA_ALLIANCE
// resellers: 0 · black_boxes: 0

FIG. G-1 · SET OF THREE, RESOLVED TO ONE

The registry

TMA-REG-2026 / PUBLIC RECORD

REG-001 TrustX Premium supply. Zero programmatic resellers, zero made-for-advertising traffic. Direct pathways to publishers on the record. VERIFIED

REG-002 madSense Explainable machine learning for media buying. Every decision files its reasoning; every model stands audit. VERIFIED

REG-003 Shigotech Independent full-stack connected TV infrastructure. The registered alternative to walled gardens. VERIFIED

Operating protocol

BINDING / ALL ENTRIES

Direct supply only

One hop from advertiser to publisher. Chains of resale are refused at the protocol level — they cannot enter the record.

Models on the record

A buying model that cannot produce its reasoning does not run. Explainability is an entry requirement, not a roadmap item.

Independent rails

CTV runs on operator-owned infrastructure. Audience, data and margin remain the property of the broadcaster.

The era of paying for opacity is closed. Outsmart. Don't outspend.

TRUSTXREG-001 · SUPPLY

MADSENSEREG-002 · INTELLIGENCE